PROJECT DETAILS
Taco Stop on-line food ordering app is a design concept for Google UX Design Certificate program. It’s been driven by a personal favorite taco truck experience lacking out latest technologies which became a well-rounded passion project to deliver the best user experience. Aside from a mobile app design logo and brand assets has been developed for future social media and marketing uses.
Goals I focused on:
Develop a Problem Statement, Empathy Map, User Personas and User Stories through conducting a series of interviews with potential users.
Design a Mobile App that allows quick and easy on-line food ordering by creating sketches, wireframes and working prototype in Adobe XD.
Create custom Brand Assets such as logo design, color pallets, fonts and custom elements and cohesive brand guidelines for future uses.
Design for Social Media assets to be used in the future for better brand recognition across platforms.
Problem Statements
"Daniela is a busy CEO who needs a quick and efficient way to order lunch for her employees because she wants to treat everyone for meeting the deadline".
"Michael is a freshman student who wants to pre-order a tasty meal ahead of time because he only gets a thirty minute window between his classes and want's to make sure he nourishes his body with healthy food to succeed in his studies".
USER-CENTERED DESIGN PROCESS
User Journey Map
Identifying the User Journey Map helps to illustrate what steps the user goes through to achieve the goal.
USER-CENTERED DESIGN PROCESS
User Personas and Empathy Mapping
Conducting User Interviews and developing User Personas based on research data and Empathy Mapping helps to understanding potential users, their feelings and thoughts. Empathizing with users is the only way to create user centered design that reflects their needs and helps to achieve their final goal.
USER-CENTERED DESIGN PROCESS
Sketching & Wireframing
Digital Sketches for a Mobile App Design in Procreate
Low Fidelity Wireframes in Adobe XD
High Fidelity Wireframes in Adobe XD
USER-CENTERED DESIGN PROCESS
Prototype
Building an interactive prototype in Adobe XD with animated transitions from screen to screen that imitates user journey process of ordering one menu item and one beverage 
Working with Components and different Component States; building project Style Guide Library;
USER-CENTERED DESIGN PROCESS
Logo Design, Branding & Animation
Logo Design and Brand Assets
Logo Animation in After Effects
SOFTWARE & DIGITAL ASSETS
Adobe XD: wire framing, prototyping
Adobe Illustrator: logo design, brand concepts, custom icons, presentation slides
Adobe Photoshop: photo editing, device screen mockups
Adobe After Effects: logo animation, user flow animation
Procreate: digital sketching
Notion, Google Docs, Google Forms: user interview question form, project goals & objectives
Freepik.com: phone mockups and photos
Pixabay.com: background music for user flow video
Mobile App Concept for Taco Stop by Tatiana K, TK Create Design (2021)
For inquires, please email TKCreateDesign@gmail.com directly.
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