CLIENT
Chirp With T Conversational English Language Learning for Russian Speakers.
Side Story
This project is a personal side hustle. Because I was born in Russia being a native Russian speaker inspired me to share my English learning journey and it's challenges with others through series of fun lessons, graphics and Instagram carousels on my @ChirpWithT account.
The way I decided to approach this problem is to first gather and analyze information about other on-line schools and teachers, then come up with a list of topics and brand elements, and finally start producing social media content and potentially teach students in a group or one-on-one setting in a near future.
Things I noticed during my research is that most English teaching Instagram accounts were lacking teacher's Persona, page designs weren't visually pleasing, new vocabulary cards were too cluttered with words and there were no audio on how to correctly pronounce the words. So I decided to focus on conversational aspect of English with occasional fun vocabulary carousels that user can swipe left to right and also listen to the audio of the correct pronunciation.
The way I designed the cards allows the user to check the word knowledge first, then see how it spells and hear the audio. According to later user feedback, the visual aids and elements of a game seemed to be helpful and entertaining for my students.
OBJECTIVES
Developed Logo and Brand Identity Design for an Instagram based Blog that reflects an idea of short and fun lesson series with educational content that more of an engaging and relaxing talk rather than intense traditional learning; my main target audience were native Russian speaking adults who uses Instagram, likes seeing Instagram feed and willing to improve their English language skills through quick daily lessons; there is a potential one-on-one tutoring and online course opportunities that may be offered in a future and will require a booking system, a website and a payment system testing and implementation.
SOLUTION
Created fun and colorful Logo Design that uses image of a bird and refers to a company name Chirp With T (T stands for first initial of my name); designed alternative Logo Versions with the bird inside of a speech bubble that with it's round shape can easily be adopted an Instagram profile photo and Story Highlights Icons; "Chirping" means casually talking, the logo represents a fun and casual learning environment that allows every student to grow their vocabulary and improve pronunciation. In addition to logo and 4 contrast and bright brand colors I used a graph paper to connect English learning adults to school notepad and the idea of studying, taking notes. As you might of already noticed, this theme had later extended to TK Create Design personal brand.
SOFTWARE USED
Adobe Illustrator, Adobe Photoshop, Adobe XD.
Logo & Brand Identity Design Concept for Chirp with T by Tatiana K, TK Create Design (2020).
Please email TKCreateDesign@gmail.com for inquiries.
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