CLIENT
ORACLE Windows & Floors.
OBJECTIVES
Develop logo design and brand identity for a retail store that offers windows, floors and doors made from quality materials. Provide two printable deliverables: two-sided business card and letterhead, potentially - social media and website assets in a future. All products are made in the US and contain hundreds of items for both building or renovating homes. Main Brand Values are long-lasting quality, feeling of security and custom interior design solutions of any choice.
SOLUTIONS
Created logo design which contains logo mark, company name and descriptor. Geometric logo mark represents a simplified floor plan with a circle, or letter "O" cutout from the middle and half-circle cutouts from all sides that look like windows and doors in the room. Logo mark by itself, especially in two colors gives an ornamental feel like floor tiles or pieces of a modern mosaic. Color palette uses different shades of blue from light to dark which gives a calming feeling and associates with trust and stability. Logo has multiple color variations and can be used on both light or dark backgrounds.
Designed print-ready business cards and letterhead. Both deliverables are based on established logo design, typography and brand colors, use contrast for front/back. Logo components are also applied by itself with transparency.
SOFTWARE USED
Adobe Illustrator, Adobe Photoshop.
Logo & Brand Identity Design Concept for ORACLE Windows & Floors by Tatiana K, TK Create Design (2021)
For inquires, please email TKCreateDesign@gmail.com directly.
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